Five of Catherine's
Professional Highlights Include:
Taking photos and reporting on school events...
Selling her photos on stock photo agencies (plus taking portraits, candid wedding photos, event photos and more)...
Writing sales material for self-help giant, Nightingale-Conant and AWAI's travel division, Great Escape Publishing...
Sharing the stage with well-known marketer and copywriter, Bob Bly, at an American Writers & Artists Inc. (AWAI) "Fast Track to Success" bootcamp.
As Seen In ...
Catherine is included among AWAI's Case Studies. Here is the direct link to Catherine's AWAI Case Study.
A Summary of Accomplishments
*Catherine learned how to create breakthrough copy from the Gene Schwartz Graduate Course in Marketing published by Agora Learning Institute.
*In 2003, Catherine was a Featured Speaker at AWAI’s Fast Track to Success bootcamp in Delray Beach, Florida. (She wrote her client’s speech too.) Catherine and her client from Nightingale-Conant presented “Secrets of Writing Winning Copy for the Self-Help Market.”
*In 2004 Catherine returned to AWAI’s Fast Track to Success where she presented self-promotion secrets with master copywriter and marketer, Bob Bly.
*Catherine was a contributing magazine editor to Nightingale-Conant’s publication, AdvantEdge for nearly two years.
*She is the author of the AWAI program, Self-Promotion Secrets for Novice Copywriters.
*Catherine has been a guest presenter on two AWAI teleconferences with master copywriter and marketer, Bob Bly. The first was on self-promotion. The second was on how to write for, and succeed in the self-help market. She was also interviewed about the self-help market in Copywriting Insider, AWAI’s bi-weekly publication on niche markets.
*Catherine has had articles published in The Copy Protégé, an e-newsletter that was dedicated to helping copywriters thrive and prosper. AWAI has also published Catherine's tips in their online newsletter, The Golden Thread Online.
*Catherine has presented advice on how to branch into the North American and International Markets at her community’s YWCA Women in Business (WIB) luncheon. She also volunteered for their film project. She shared how their WIB program helped her at the start of my career. This film is a tool they can use to inspire new people to sign up for their business programs and to help the YWCA raise funds for their programs.
*In 2009, Catherine started photography. She had previously written promotional material for a photography program. As part of the project, she received the learning materials. Catherine went through the program and launched a side-career doing photography. Her photography has resulted in wedding photo opportunities, editorial, portraits, fine art, and stock photography.
*In March 2012, Catherine attended a Webinar where she learned how to create landing pages that sell -- from direct response marketer, Bob Bly. For example, she learned the 10 rules for maximizing conversion rates for both free and paid offers. She also learned fascinating design insights such as which colour, used on the "Order Now" button, increased conversion rates ... and more.
*Catherine has developed her interview skills for over a decade interviewing well-known authors, experts in a variety of fields (photography, cruising free, and more) ... and on occasion, she's done freelance "reporting" work with her region's local School Board.
As she journeys into the next decade of her career, she's interested in growing her photography business.